2023 阿里山櫻花季以「大地甦醒」為題，從櫻花綻放、林木生長與山巒朝霧取材。主視覺以自然的復甦感為核心，轉化為柔美、空靈的春日意象。
The 2023 Alishan Cherry Blossom Festival themed “Awakening of the Earth” draws from blooming blossoms, rising trees, and morning mist. The key visual distills this sense of renewal into a soft, ethereal spring imagery.
The 2023 Alishan Cherry Blossom Festival themed “Awakening of the Earth” draws from blooming blossoms, rising trees, and morning mist. The key visual distills this sense of renewal into a soft, ethereal spring imagery.
✺ 2023 阿里山春天花季開幕式 主視覺設計
阿里山的櫻花季始於日治時期林場的開發，當時日本人在阿里山上移植栽培第一顆櫻花樹，其中在阿里山園區內百年櫻花樹(櫻王) 的盛開，更代表了春天的到來。每年3月10號是阿里山櫻花季的開幕，2023年開幕式以「大地甦醒」的舞動作為序章。舞者以柔美的肢體語言，模擬櫻花開放、林木生長、山巒吐露朝霧等自然景象，展現萬物蘇醒的生命律動。大地藝術家以天然材料現場創作，將花瓣、苔蘚與木材融入地景裝置，象徵萬物甦醒，舞動大地。主視覺將阿里山獨特的櫻花繽紛與柔美空靈轉化，交織春日的浪漫。
✺ 2023 Alishan Spring Blossom Festival — Key Visual Design
The Alishan cherry blossom season traces back to the Japanese colonial era, when the development of the forestry station led to the planting of the very first cherry tree on Alishan. Among them, the century-old “Cherry Blossom King” within the Alishan National Scenic Area has become a symbolic herald of spring.The festival opens every year on March 10. In 2023, the opening ceremony began with a dance titled “Awakening of the Earth.” Through graceful movements, the dancers evoked natural scenes such as cherry blossoms blooming, trees growing, and mountain ridges releasing their morning mist—expressing the vital rhythm of all things awakening.Land artists created installations on-site using natural materials, weaving petals, moss, and wood into the landscape to symbolize the stirring of life and the earth in motion.The key visual translates Alishan’s distinctive cherry blossom brilliance and its soft, ethereal atmosphere into a design language that intertwines the romance of spring.